Noerchoidah Noerchoidah, Martha Suhardiyah, Yunia Dwie Nurcahyanie, Aristha Purwanthari Sawitri
MSMEs strongly influence the national economy as the most strategic sector. MSMEs in Indonesia reach 64.2 million, but facts in the field show that only 17.25 million are included in the digital ecosystem. The research objectives help MSME players understand the current conditions of adopting a digital economy business model in improving business sustainability by focusing on digital literacy knowledge sharing, human capital, and digital transformation with moderation of self-efficacy. The research method uses a quantitative research design with an explanatory research approach. Data collection was carried out through questionnaires given to 216 MSMEs. The purposive sampling technique was used to determine the sample of MSMEs in East Java, Indonesia. The data from the questionnaire was processed using SmartPLS software to test the hypothesis. The results prove that digital literacy knowledge sharing, human capital, and digital transformation affect the sustainability of MSME businesses. Self-efficacy can mode © 2025 IGI Global. All rights reserved.
Faculty of Economics and Business, Universitas PGRI Adi Buana, Surabaya, Indonesia; Universitas PGRI Adi Buana, Surabaya, Indonesia
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